When Key Business Advisors came to us, they were in need of some emergency assistance to salvage the quagmire a previous in-house marketing graduate had left their website in. This was a business with a previous stable history, generating an adequate number of web leads, that were now experiencing a downturn in business through destruction of SEO, UX, and as a result, the lead generation flow from their website.
Our Solution
Our aim was to steadily rebuild what had been lost. We got them started with a custom digital strategy and completely redeveloped the website,
By continually improving and optimising the website over the last two years we have seen a dramatic increase in web traffic and quality lead generation. Other influencing factors have been regular maintenance of blogs and web content, a healthy stream of ongoing email marketing, CRM optimisation and gradual branding improvements which have supported the growth of all digital marketing.
Outcome
Key Business Advisors has now experienced a lift in brand perception resulting in higher quality leads and a significant search increase in traffic, which continues to climb each month. This has generated 1-2 quality leads weekly from the website and organic search appearances.